Boost Your Trade Show ROI -- By Teaming Up Your Vancouver Ad Agency with Skyline BC
September 21, 2017
Boost Your Trade Show ROI -- By Teaming Up Your Vancouver Ad Agency with Skyline BCVancouver B2B marketers sometimes feel they must choose between asking their ad agency to create their trade show display, or asking Skyline BC to design it.
But there is a better choice: Ask us to work on it together.
Why would you consider getting us both involved? Because you want the best results possible. You see, your ad agency has unique strengths that, when combined with our different strengths, can amplify your trade show impact and boost your trade show Return On Investment.
What Vancouver Ad Agencies Can Add To Your Trade Show Marketing
Your ad agency has deep knowledge about your brand, your company strengths, your industry, your customer profile, and your current marketing strategy. And while you likely know these things, too, your ad agency has deeper experience articulating your brand message.
“Ad agency staffers have deep experience developing killer creative to break through the clutter and captivate your top prospects,” said Jimmy Gray, Senior Account Director, Skyline BC.
Your ad agency has at its fingertips your best visual brand assets and client insights, to drive an exhibit design that compels attendee visits and engagement. Plus, if they are involved in your trade show marketing, they can more easily integrate your trade show participation with your digital, print, and other marketing campaigns.
That’s why we’d love to talk with them about expanding their creative ideas about your brand messages into more engaging trade show environments. “When my exhibit clients bring in their ad agency,” adds Gray, “the marketing ideas go up to another level.”
So, by involving your ad agency in your trade show exhibit design, you multiply the potential for activating your brand in a three-dimensional, experiential manner, driven by ideas that are on-brand and integrated with your current campaigns in other media.
What does your ad agency lack that only Skyline BC can provide?
What Skyline BC Can Add To Your Trade Show Marketing
Skyline BC offers one contact with global reach, to execute your trade show campaigns in bold, cost-effective, and reliable fashion.
Our design team can translate your ad agency’s marketing vision into an exhibit design that is vivid, built to represent your brand, and to work as a stage to enact experiences created to strengthen emotional bonds between you and your booth visitors.
Plus, our modular and portable exhibits are engineered for flexibility, durability and light weight to lower ongoing costs, and executed with the highest level of quality. Our superior manufacturing expertise provides a greater level of reliability for you, show after show. Thus, your ad agency’s killer creative is fully brought to life.
And when you take your show on the road, as inevitably happens, your Skyline BC Exhibit Consultant is your single point of contact to a global service network (with 70 locations in North America alone) that stands ready to help you, in both day-to-day execution and in rare moments of crisis.
This level of feet-on-the-street is something that no ad agency in the world can do, but when teamed with Skyline BC, becomes possible.
“I’ve had multiple ad agency contacts tell me, they feel safer entrusting their clients to Skyline BC, knowing they will get a great implementation of their exhibit concept, and that their client will have the best safety net possible when out on the road at trade shows,” concluded Gray.
Put it all together: Better creative, better execution, better support = Higher ROI
By teaming up your Vancouver or British Columbia ad agency with Skyline BC, you get exponentially more trade show and marketing experience focused on magnifying your brand into an environment and an experience that delivers trade show results. Consider getting us all together on the same team, and making your next show your best show.
Learn more proven ideas to expand your design options and stretch your trade show budget with the comprehensive 44-page white paper, What's Working In Exhibiting. Based on detailed feedback from over 400 exhibitors, it provides expert tips on every facet of trade show marketing. Click here to get your free copy.
About the Author
Chris Laundy is the President and CMO of Skyline BC, which delivers unique, cost-effective and innovative trade show displays to Vancouver and British Columbia marketers. Chris’s company helps their clients improve their brand representation and manage the high operational cost of exhibiting in Canada and the United States. Skyline BC’s website can be found at www.skyline.com/vancouver-bc.