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The Dramatic Impact Color Makes To Your Vancouver Trade Show Displays

December 17, 2018

The Dramatic Impact Color Makes To Your Vancouver Trade Show Displays 

When designing your Vancouver trade show displays, you may get overwhelmed by the long list of concepts and factors to consider:

  • What’s your positioning statement?
  • What images should you pick?
  • How many different-sized booths will you use?
  • How much product should you bring?
  • What materials should you use?
  • How tall should it be?
  • How will you use the space?
  • How much tech do you integrate?
  • Do you buy or rent your exhibit?

And the list goes on and on …

So, while immersed in the exhibit design process, it would be easy to overlook the surprising impact that color has on making your display stand out.  But don’t take color for granted.

Sure, you may have little control over what color you can use for your trade show displays, because you want to maintain your brand colors.  But how you use those brand colors can truly make a difference.

To give you an idea of the impact color can make, I’ve gather up several example designs that use Skyline Exhibit systems.  Almost all use Skyline fabric graphics, which give you eye-popping color spread over wide expanses of space.  Let’s start with the most popular of all brand colors, blue:

Cretex Medical
This exhibit makes a big impact in a 20 x 20 island space, as its towers, tables, and hanging signs all present the same gradation of deep to lighter blue.  It’s basically a cube of color!



 

New World Medical

This 20 x 30 island exhibit uses green less than the neutral white, but to great effect.  Almost all the green is for the company name and logo, standing out against the white graphics, with some green low on the exhibit to ground it. This shows the power of sparingly using one color.


Key Techology

This large island exhibit uses lots of solid yellow to catch the eye and reinforce the Key Technology brand accent color.  


Fortinet

This 20 x 20 exhibit grabs attention with red.  Red on the towers, red on the tables, red on the hanging sign, red LED lights, red carpet. But the entire booth isn’t covered with red – red is contrasted with angled white components for contrast and visual interest.

These first 4 exhibits use a single color extremely well to not only catch the eye, but also make their booths seem larger. 

Two-color trade show exhibit examples

You can also make a big impact with two bold colors that contrast or work with each other. Looking at the previous 4 examples, in reality they used white as their second color.  These examples cover their booths with even more bold color.

WorldFirst

WorldFirst uses red and blue, two primary colors, to make a bold, color-rich booth. The only color in their mural graphic is the blue of the globe photo.

Businessolver

This 20 x 30 booth presents a striking combination of orange and blue, balancing the two colors between exhibit graphics, large portrait photos, furniture and cabinets. Especially striking is the hanging sign with different bold brand colors between the inside and outside.

 

Webroot

Finally, this 30 x 30 exhibit grabs the spotlight with backlit neon green and blue hanging signs over neon green walls. As with many of the previous examples, you see the even greater effect of color when combined with intriguing structural shapes.

I don’t mean to simplify your exhibit design criteria down to the one or two colors you will choose. Your exhibit has so many roles to fulfill that drive the complex exhibit design process.  The point of this exercise is to pull back from the detail and just feel the incredible stopping power, when done right, that color can add to your trade show displays.


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About the Author

Chris Laundy is the President and CMO of Skyline BC, which delivers unique, cost-effective and innovative trade show displays to Vancouver and British Columbia marketers.  Chris’s company helps their clients improve their brand representation and manage the high operational cost of exhibiting in Canada and the United States.  Skyline BC’s website can be found at www.skyline.com/vancouver-bc.

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