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When Do You Need A New Vancouver Trade Show Display?

May 29, 2018

When Do You Need A New Vancouver Trade Show Display?

Perhaps it’s nervousness, perhaps it’s excitement. Regardless, the energy level goes up a notch when it’s time to buy a new Vancouver trade show display

But how do you know it’s time to retire your old booth and buy a new one? Here are 3 questions to guide you:

1. Is your Vancouver trade show display looking worn out?

How does your booth really look? Is it dinged, dented, or damaged?  Can it no longer stand up to the rigors of trade show travel?  Some exhibitors cling to a worn out booth because they put so much money into it.  Instead, consider this: That booth doesn’t owe you nothing – it’s done its job! Your old display represented your company at many shows over several years, and has already paid for itself in greater awareness, stronger relationships, and piles of sales leads. But you don’t have to just walk away from it.  You can trade it in as a down payment on a new booth, and get some value from it still.

2. Has your company changed since you bought your booth?

Do your exhibit graphics still represent the best story you want attendees to see?  Does your booth lack space for integrating that video you’re itching to add to your display? Have you recently rebranded, or plan to rebrand soon? Has your sales staff grown so much that you now have 15 guys crammed into a 10 x 20 booth? Do you have enough space to have comfortable conversations? Does the shape of your exhibit fit with how you want to interact with show attendees? Change is good – as long as your booth can keep up.

3. How are your competitors presenting themselves?

Have your competitors been steadily upgrading their exhibits over the past few years?  With bigger booth spaces, taller exhibits, bolder graphics, and more integrated technology? Maybe your booth set the standard for your industry at its first show, but no longer. Remain relevant to show attendees with a booth that proclaims your player status.

Durable Vancouver trade show displays last longer

One more question: Want to not have to buy a new booth too soon?

Our clients, especially business owners, care greatly about how Skyline’s superior durability means they can use their booth for years and years.  Combine our durability and our modular reconfigurability, and you are able to reuse components in new booth sizes and shapes – so you can go longer between buying a new booth.

When your old booth has lost its edge and is no longer successful, better to face forward with a new booth.  Consider how your old booth maybe preventing your growth, rather than reflecting your growth. So, time to buy a new booth? Exciting times! We would be honored to help you get the best value and marketing power with your new display.


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TRADE SHOW TIPS FOR
ISLAND EXHIBITORS

Welcome to the Big Time. When you exhibit in an island trade show booth, you're making a major marketing commitment. The costs are larger, the expectations higher, and the risks greater. But so is the potential. Click here to request this free 60-page book, and better prepare yourself for the unique challenges faced by island exhibitors like you.

 


About the Author

Chris Laundy is the President and CMO of Skyline BC, which delivers unique, cost-effective and innovative trade show displays to Vancouver and British Columbia marketers.  Chris’s company helps their clients improve their brand representation and manage the high operational cost of exhibiting in Canada and the United States.  Skyline BC’s website can be found at www.skyline.com/vancouver-bc.

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