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Why Vancouver Exhibitors Should Store Their Trade Show Exhibits In Las Vegas

June 12, 2017

Why Vancouver Exhibitors Should Store Their Trade Show Exhibits In Las Vegas

Here is an idea that could save you a lot of money and hassle:  If you are a Canadian company that is headquartered in Vancouver and you exhibit at a lot of trade shows, consider parking your exhibit in Las Vegas, rather than close to you in Vancouver.

While it seems counter-intuitive to keep your valuable trade show exhibit 989 miles away from where you work, it actually makes a lot of sense.  Here’s why:

Most of Your Shows Will Be In The U.S.A., And Especially Las Vegas

While some Vancouver exhibitors do most or all their shows in Canada, most Vancouver exhibitors are going south of the border to the much bigger market in the U.S.A.  The Gross Domestic Product (GDP) of the U.S.A. is 12 times larger than Canada’s GDP!  What’s more, Las Vegas is by far the biggest show city in the U.S.A., with about a third of the largest shows held there. 

Look at your trade show schedule – how many of your big shows are in Las Vegas?  By storing your trade show booth where you actually have your trade shows, you avoid a lot of 2,000-mile round trip charges.  Even if the show is in other popular cities like Chicago or Orlando, it’s still a shorter trip from Las Vegas than from Vancouver.  Also convenient is that Las Vegas is in the same time zone as Vancouver, so it makes communication easier.

Avoid International Customs To The U.S.A. and Back

You already have enough hassles dealing with shipping logistics and costs with your trade show booth.  However, moving your exhibit across the Canadian/U.S.A. border requires even more time, paperwork, and cost.  While it’s painful to imagine your booth getting stalled in customs and missing your trade show because you had to ship it across the international border and ran into issues, consider the time and money you could save if your exhibit only has to ship across town for a Las Vegas show!

Local Contact, Global Reach

What makes this arrangement even better for our Vancouver exhibiting clients is that Skyline BC is part of the global Skyline Exhibits Dealer Network.  This means our clients get a dedicated local account executive that works with them in Vancouver, but is also a funnel to partners with intimate knowledge of 120 markets – including Las Vegas, where we have a large facility with a dedicated staff that knows how their exhibit is designed and sets up. Anywhere they exhibit, they get a team ready to help.  You can even have the booth built in the U.S.A. and ship it to shows and storage in the U.S.A., avoiding even more taxes and fees.

So, consider parking most or all your trade show displays in Las Vegas rather than down the street in Vancouver.  You will save your company thousands of dollars and prevent a lot of unnecessary logistics hassles.  I know it requires a shift in mindset, but it’s one that our clients value tremendously.

Learn more proven ideas to stretch your trade show budget with the comprehensive 44-page white paper, What's Working In Exhibiting. Based on detailed feedback from over 400 exhibitors, it provides expert tips on every facet of trade show marketing.  Click here to get your free copy. 

About the Author

Chris Laundy is the President and CMO of Skyline BC, which delivers unique, cost-effective and innovative trade show displays to Vancouver and British Columbia marketers.  Chris’s company helps their clients improve their brand representation and manage the high operational cost of exhibiting in Canada and the United States.  Skyline BC’s website can be found at www.skyline.com/vancouver-bc.

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