Exhibit Grows With Company

Three annual redesigns transformed a 10’-by-20’ exhibit into a 30’-by-60’ island for ACH Food Companies’ collection of branded food ingredients.

“The exhibit has really evolved,” says project specialist Gwen Johnson. “We started with a very small space and became bigger and better. It’s never been the same booth twice.”

Reusing graphics from one year to the next has minimized purchases. The company rents the exhibit hardware to stretch its budget for an annual food show.

“The way Skyline can use most of our existing assets and still make it look brand new is amazing to me,” Johnson says.

Tone Brothers, an Iowa spice company, simply wanted exposure from the original exhibit. It expanded with fabric graphics the next year. After ACH acquired Tone Brothers, Skyline redesigned the exhibit to represent the ACH family of brands.

This year, the company wanted to revamp again to include demo stations, increase traffic flow, add another brand and further integrate the ACH name. Skyline designed eight demo stations for product sampling and storage. Expanding the booth size and allowing access on all four sides improved flow. Graphics that previously sat on the floor moved up 10 feet to become overhead signs for demo stations.

“I told them what we wanted, and they nailed it on the first pass,” Johnson says. “We got the ‘wow’ we were looking for.”