Creating a Twin Exhibit - Pronto

Three weeks before the Superga brand of Italian footwear debuted at the biggest U.S. shoe show, a scheduling conflict in Europe erased all hope of using its award-winning traditional custom exhibit.

R.G. Barry Corporation, the exclusive North America licensee for Superga, immediately shifted to Plan B: Order a replica of the 20'-by-20' display from Skyline Exhibits. Based on photographs and technical drawings provided by the Italian booth designer, Skyline created a duplicate within two weeks.

"Skyline is so amazing in their manufacturing," says Karen Jacobs, Vice President of Marketing, Superga, at R.G. Barry.

The exhibit’s focal point is a ramp that represents a highway leading from Italy to the United States. Built by Skyline’s in-house custom shop, it is covered with an inkjet graphic of a roadway plus the Italian and American flags. The Superga brand appears in raised letters along the roadway.

Meanwhile, Skyline arranged to have visual aids shipped from Italy. Superga and the Fiat automaker are both based in Turin, Italy, so the ramp is filled with 60 Superga canvas sneakers lashed to the top of 60 miniature Fiat 500s.

To meet the deadline, Skyline coordinated client contact through the Skyline office in Columbus, Ohio, manufacturing in Minnesota, and installation, disassembly and storage through Skyline’s Las Vegas Regional Service Center.

"Skyline brought it all together," Jacobs says. "It was phenomenal the way they stayed on top of things."