Solving Multiple Needs With 1 Source

The mega-merger culminating in the April 2008 debut of Thomson Reuters, the leading source of intelligent information for businesses and professionals, created a flurry of exhibiting needs: a one-time island to dazzle Wall Street, 800 banner stands for company locations in 29 countries, rebranding of portable displays for regional shows, an eye-catching, versatile custom exhibit for national shows and asset management for the combined exhibit properties.

Nicholas de Janosi, head of Marketing Communications, Americas, accomplished it all through a single source – Skyline Exhibits.

“Thanks to Skyline, we're getting the best of all worlds: pop-ups, rentals and custom modular exhibits,” he says. “Now that we have three different options, we’re coming up with better solutions.”

 

Portable Displays. After having used Skyline portable displays for 20 years at the Reuters Group, de Janosi knew where to get new graphic skins for old tabletop and 10-foot displays and a fleet of displays with high-quality graphics to unveil the new company identity.

“Skyline had to produce and ship 800 banner stands around the world in a short amount of time,” de Janosi says. “With their production capabilities, they’re probably the only ones who could have done it, and they did it without a hitch.”

Custom Rentals. For a single event targeting the financial technology community, Skyline created an original design: a 20’-by-40’ “greenhouse” to position Thomson Reuters as a company that helps cultivate business and grows new products and services by nurturing partnerships. Thomson Reuters rented the structural components and purchased the fabric graphics to achieve distinctive impact on a modest budget – an option that traditional custom houses can’t match.

“A custom rental from Skyline was cost effective and allowed us to create more dramatic effects,” de Janosi says.

Custom Modular Exhibit. For its ongoing event schedule, Thomson Reuters purchased a 20’-by-20’ custom modular exhibit. The lightweight modular design allows the company to reconfigure to fit a variety of spaces, achieve a new look with new graphics, and slash operating costs.

“By replacing heavy wood frames with lightweight components, we have significantly reduced our storage, transportation and drayage costs,” de Janosi says. “That became more important after gas prices went through the roof.”