Aiming for Dominance With Custom Rental

For large-caliber impact on a budget, ATK Sporting opted for a 70’- by-100’ custom rental exhibit supported by Skyline’s Las Vegas Service Center.

A leader in sporting and law enforcement ammunition and shooting accessories, ATK Sporting outgunned the competition with jumbo action photos on six sleek arches up to 16 feet in height plus eight conference rooms and numerous product displays.

“The exhibit was awesome – a huge success,” Bryan Richert, ATK Sporting’s Events Manager. “It definitely caught people’s eye.”

Renting custom exhibits from Skyline has made it affordable for ATK Sporting to maintain a dominant presence at its most important show the past six years. With custom rentals, the local Skyline dealer develops a custom design and the exhibitor buys custom graphics that attach to rented frameworks.

The savings compound in major trade-show cities, like Las Vegas and Orlando, where Skyline Service Centers provide local delivery of the exhibit’s frame components plus installation and disassembly. ATK Sporting shipped only the graphic skins, shortened rental time by several days, and eliminated the cost of flying a service team to the show.

“We actually came in a little under our budget, which is outstanding,” Richert says.