Exhibiting With Flair and on a Budget

For a major triennial show, the chemical division of Milliken & Company is sold on custom rental exhibits.

“We struggled with buying exhibits when the show is every three years,” says Becky Kramer, in marketing communications with Milliken’s chemical division. “We wanted a structure that looks custom, but we didn’t want to own it when the show’s done. We wanted something rentable that looks professional.”

A leading producer of additives used in a variety of products and processes, Milliken solved its dilemma the past two editions of the Int'l Plastics Showcase by renting custom modular exhibits from Skyline Exhibits.

“Skyline won with design and price,” Kramer says. “With rental, we're able to spend more money on the actual design instead of shipping costs. And we’re not paying for or trying to find space to store the exhibit.”

Milliken, which owns a fleet of Skyline pop-up displays and tabletop banners for smaller shows, rents the exhibit framework and purchases the fabric graphics. Skyline minimizes shipping costs by supplying rental components from one of its Regional Service Centers.

For the latest show in Orlando, Skyline developed an all-new 20’- by-40’ island featuring attention grabbing backlit structures plus semi-private meeting space and custom display stands.

“The booth was a huge hit,” Kramer says. “The display tables were perfect. The meeting space was perfect. Everything was ideal for the space.”