Sector 5 experiences
American Airlines // GBTA 2012 and 2013
We didn't set out to upset American Airline's neighbors at GBTA. All we wanted to do was capture the essence of the New American. The curved theater screen and 3D presentation with responsive backlighting, the business class bar experience, the touchpad tours of the cabin interior, the ginormous digital screens - we built these elements to be as educational as they are memorable. And that's what angered the other exhibitors: we built something for AA that apparently wasn't possible... We do that a lot.
Wilsonart // KBIS 2015
After a long and fruitful partnership, Wilsonart turned to us to design and create their KBIS experience. We created two separate personalities: "Richard" would be darker and more masculine, "Sarah" lighter and more feminine, and both would look like they fell straight out of your Pinterest feed. Richard and Sarah got kitchens, bathrooms, an art studio, and a library. So, yeah, we basically built two homes spanning 3,000 square feet and towering 25 feet over the show floor, featuring a rotating wall of Wilsonart's new quartz and computer animations that everyone thought was video of a real house. KBIS liked it so much they gave us Most Innovative Booth and Best in Show awards. Thanks, guys... We like you too.
Airbus Helicopters // Heli-Expo 2015
Fact: Helicopters are awesome. Another fact: it's hard to stand out when everyone around you is also showing off their helicopters. We had to create some serious buzz for the debut of Airbus's new aircraft. So we built over 16,000 square feet of space - that's including the upper deck - and brought in four helicopters. For the unveiling we skipped the traditional curtain life. Why use a curtain? That's not us. We thought a little bigger, and for us, "bigger" meant a giant screen of 360 LED panels weighing 7,500 pounds that's 16 feet tall and 60 feet wide, raised 15 feet into the air at the moment of reveal. That's how we roll.
Contact Sector 5 Today
525 113th St.
Arlington, TX 76011