Exhibit Case Study: Experience Columbus
Experience Columbus - Building A New Brand
Building A New Brand
The Columbus Convention and Visitors Bureau changed their name to Experience Columbus in 2002 when we made contact with the VP of Marketing to inquire about their trade show strategy. With the new branding and name change, we discovered Experience Columbus was developing a new trade show marketing strategy and investing in a new trade show exhibit as well. Experience Columbus loved our cutting edge design with the open format, round fabric ring graphics inside and out, 3D logo graphic, info graphics which could be read on the inside and outside of the booth, small conversation tables and centrally located Map Table! To meet Experience Columbus’ budget but still give them a terrific look, Skyline Exhibits of Central Ohio rented the exhibit hardware and sold the graphics. Experience Columbus would go on to use this exhibit or a variation of it with new graphics at their large trade show the next 5 years.
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Skyline Exhibits of Central Ohio, LLC
2843 Charter Street / Columbus OH 43228
p: 614-684-2050 f: 614-684-2055