Skyline Exhibits Webinar Archives

Skyline Educational Webinars

Since 2010, Skyline Exhibits has been offering free educational webinars that help trade show professionals exhibit better and increase their return on investment. Our webinars range from 30 minutes long to an hour, including a fun Q&A session where attendees can get their trade show questions answered by our experienced staff.

If you are interested in attending an upcoming webinar, please click the button below to check our schedule.

skyline exhibits webinars tradeshow events education

Attracting the Right Audience for Your Event or Trade Show Booth

Whether you are exhibiting at a conference, trade show or creating your own private branded event, you need to be sure to create awareness about your company, tell potential visitors where you will be and more importantly entice them to visit you. In this webinar we will cover some of the most important steps you can take to make your event a success.

April 2019. 66 minutes.


Does your company hold private events for your clients, prospects, vendors, or employees? Events like conferences, annual meetings, seminars, trade shows, corporate dinners, fundraisers, corporate golf outings, or product launches? Then this is the webinar for you! We discuss what you can expect when planning your next private event.

November 2019. 60 minutes.

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Exhibiting with Technology

Technology offers real, valuable benefits to exhibitors, helping them attract attention and engage prospects. Most exhibitors agree that technology improves their image and increases their lead counts. In this webinar, we will examine how exhibitors are using technology, digital content and why there are mixed perceptions. We will also give you our recommendations on what tech to use in your booth.

June 2019. 61 minutes.

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The Best Ways To Promote Your Products At Trade Shows

In this webinar, we reveal how to combine merchandizing and marketing to make your products the star of the show, whether they are tangible products or an intangible service. You’ll learn how to display products to get attention, provide key information, avoid clutter, and get prospects interested.

March 2019. 56 minutes.

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Trade Show Giveaways: What to Offer and Why They Are Important

It is important to identify not only why giveaways can benefit your trade show experience, but how you can execute them well. This webinar explains just that, as well as identifies which giveaways work best and which you should avoid.
July 2019. 61 minutes.

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Getting Attention at Trade Shows: 21 Design Tips for Exhibits That Stand Out

How do you stand out from the hundreds of booths on the trade show floor? It’s not always about the size of your booth or even your budget, but by the power of design. In this webinar, we will reveal 21 tips gleaned from some of our Skyline designers you can use to elevate your look so your company brand gets the attention it deserves.

September 2019. 55 minutes.

How to Train and Manage Your Booth Staff

Learn the secrets to training and managing an effective booth staff that properly engages and qualifies attendees. You’ve invested time and money in your next trade show or event, make the most of it by leaving with a list of qualified leads gathered by your booth staff team. Key takeaways include how to qualify an attendee, tips on how to engage in effective conversations, and more.

February 2019. 61 minutes.

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Making the Most of Your Event Marketing Budget

In this free webinar, we will discuss some great ways you can cut costs in your trade show or event exhibiting budget and tips on how you can reduce expenses. From setting objectives before the event and pre-show planning, to reducing logistical expenses and saving on your promotional materials, we will be covering a wide range of ideas that you can use to exhibit more efficiently.

August 2019. 60 minutes.

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Get More Booth for Less Money: Exhibit Rental & Services

Are you looking to cut costs in your company's exhibiting or marketing budget? Have you ever considered renting your exhibit or booth elements? Are you looking for more "bang for your buck" at your next trade show or event? Then you need to check out this webinar! We discuss the 6 advantages of renting your exhibit, turnkey services that can save you money and much more!

December 2019. 60 minutes.

tradeshow rules regulations process tips event expo

Navigating Trade Show Rules & Regulations

You don't know what you don't know! We're here to break down the complex rules and regulations surrounding trade shows, so that you aren't left wondering why you can't set up your own booth, when to expect minimum labor charges, or how loud you can play music in your exhibit area.

February 2018. 45 minutes.

tradeshow event leads technology staffing

Trade Show Lead Management Essentials

In this webinar we will give you the tools to master your trade show lead management so that you can squeeze significantly more sales from your leads, boost your ROI, and make your field sales force happier and more productive.

May 2019. 60 minutes.

tradeshow booth design webinar education

Trade Shows: Beyond the Booth

Today's most competitive marketing cannot rely solely on the exhibit and graphics to pull in new customers. Watch this webinar to learn how to build a comprehensive booth experience to take your trade show results, and brand power, to the next level!

November 2018. 62 minutes.

rules regulations tradeshows webinar education

18 Hidden Rules of Trade Shows

Trade shows are governed by many hidden, unbending rules. But you won’t find these vital rules written in any show book. Attend this webinar to learn 18 unwritten rules that govern how effective you are at your trade shows.

April 2017. 60 minutes.

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Social Media for Trade Show Promotions

Social media is not a threat to trade shows! It's actually a great medium for getting more people to your trade show booth! Attend this webinar to learn which social media websites to use first, what content works best in social media, and more.

January 2019. 60 minutes.

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Making the Most of Your Next Networking Event

You know that building a network of professional contacts is good for you and great for your business. Yet, it is so hard to know how to start or what to do once you get to that initial conversation. In this webinar we will walk you through how to engage potential contacts, how to leverage social media to expand your reach, what to say and how to follow up once you made those connections.

March 2018. 56 minutes.

digital marketing tradeshows events education skyline


Digital Marketing is everywhere. But what is it and how can you leverage all these tools for your next trade show. Utilize digital marketing to reach prospects where they are… on their mobile phones, on social media or on Google so they can become aware of your presence at the show and add your events to their calendar. Learn more with this webinar.

October 2019. 62 minutes.

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Trade Shows: Optimizing Your Budget & Measuring Your Results

In this new webinar, we will answer 8 common questions to help you better manage and measure your trade show and event marketing budget, including how much you should budget for your trade show program, how to stretch your budget, and how to calculate your return on investment (ROI).

June 2016. 51 minutes.

tradeshow promotions marketing events skyline webinar

Trade Show Promotions: Getting More of the Right People Into Your Booth

The average trade show attendee only visits about 5% of a show's exhibitors -- and attendees mostly decide who they'll see before the show even starts. How do you beat those odds? With better trade show promotions! Boost your booth traffic and get key decision makers to visit you with help from our free webinar.

November 2017. 56 minutes.

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