Skyline Exhibits Webinar Archives
Skyline Educational Webinars
Since 2010, Skyline Exhibits has been offering free educational webinars that help trade show professionals exhibit better and increase their return on investment. Our webinars range from 30 minutes long to an hour, including a fun Q&A session where attendees can get their trade show questions answered by our experienced staff.
If you are interested in attending an upcoming webinar, please click the button below to check our schedule.
Exhibiting Today: What Exhibit Managers & Event Coordinators Are Asking About
Over the past several months, we here at Skyline have received several questions about the status of exhibiting at trade shows and events. In this webcast, we will answer some of the most popular questions and take a closer look at how it could affect your exhibiting plan. It’s no secret that people are still trying to make sense of the role of face-to-face marketing and the risks of getting back into it.
September 2021. 54 minutes.
7 Tips to Help You Select the Right Trade Shows
What does your current show selection process entail? When planning and deciding which events to attend, do you do your research first? Do you ask your customers? Do you consider the return on investment and what your brand will get out of a particular trade show? If you’re not sure where to begin when it comes to evaluating your current show list or making plans for the future, then this is the webinar for you! We will discuss 7 tips you can use to help choose the RIGHT shows for your exhibiting program.
January 2022. 62 minutes.
Social Media for Trade Show Promotions
Are you planning on exhibiting at trade shows (in-person or virtual) or attending other events later this year or in 2022? Are you looking to promote your presence more using social media promotions? Or are you looking for new tips and best practices from experienced exhibitors? In this webcast, we will be sharing some new ideas and techniques you can use to help promote your presence and drive more attendees to your booth.
Overcoming New Obstacles: Planning Ahead for Your Next Trade Show
Trade shows and events are coming back soon! But with this great news also comes several challenges and obstacles exhibitors could face that can make your experience stressful and incomplete (supply chain delays and daily lead time fluctuation to name a few). Join us for this new webinar and learn some great tips on how you can plan ahead and make your comeback a success!
May 2021. 60 minutes.
Trade Show Booth Staff Training Tips & Trends
In-person trade shows and events will be back very soon! That means it's time for a refresher on booth staff training, including an update on new rules and regulations, as well as new ideas and techniques you can use to ensure your staff and booth visitors are safe. We will discuss new rules and regulations, booth staffer selection tips, lead management tools, staff training, engaging attendees and evaluating staff after the event.
June 2021. 58 minutes.
Getting Attention at Trade Shows: 21 Design Tips for Exhibits That Stand Out
How do you stand out from the hundreds booths on the trade show floor? It’s not always about the size of your booth or even your budget, but by the power of design. In this webinar, we will reveal 21 tips gleaned from some of our Skyline designers you can use to elevate your look so your company brand gets the attention it deserves. Topics include essential exhibit design tips for every exhibitor, contextual exhibit design tips for exhibitors in common situations and advanced exhibit design tips for those willing to take risks and go farther.
October 2021. 60 minutes.
The Best Ways to Promote Your Products at Trade Shows
In this webinar, we'll reveal how to combine merchandising and marketing to make your products the star of the show, whether they are tangible products or an intangible service. You'll learn how to display products to get attention, provide key information, avoid clutter, and get prospects interested. We discuss the 6 tips for merchandising your physical products, 5 tips for marketing your product so that you also build your brand and communicate your company messages and 3 tips for service companies that lack a physical product to showcase in their booth, but still want to capture attention.
February 2022. Coming Soon.
5 Steps for Success with a Hybrid Event
Due to attendance restrictions at most convention centers and show halls, hybrid events (part virtual, part in-person) are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact!
February 2021. 58 minutes.
Ideas to Maintain Your Brand Awareness Digitally
As live trade shows and in-person events slowly work themselves back from postponements and cancellations after the pandemic, keeping your brand "top of mind" is a critical step any business needs to take. Join us at our next webinar for some great suggestions and examples on what you can be doing NOW digitally and virtually while we wait for trade shows to restart later in 2021.
March 2021. 56 minutes.
Event Planning Considerations and Design Trends in a New World
Join Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, for a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade show, meeting and event world. We’ll discuss how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again. We will also answer your trade show and event questions.
June 2020. 55 minutes.
Restarting Trade Shows & Events Safely for Success
Skyline Exhibits & CORT Events present a look at effective ways companies can restart their trade show and event exhibiting programs safely and successfully. Join Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, as he discusses new tips, trends and ideas exhibitors can use at their next trade show to ensure attendees are confident when visiting their booth space.
April 2021. 58 minutes.
Leverage Digital Marketing for Your Trade Show
Do you attend trade shows or other events (in-person or virtual)? Are you looking to promote your presence more using social media promotions? Or are you looking for new tips and best practices from experienced exhibitors? In this updated webinar, we will be sharing some new ideas and techniques you can use to help promote your presence and drive more attendees to your booth.
How to Train and Manage Your Booth Staff
Learn the secrets to training and managing an effective booth staff that properly engages and qualifies attendees. You’ve invested time and money in your next trade show or event, make the most of it by leaving with a list of qualified leads gathered by your booth staff team. Key takeaways include how to qualify an attendee, tips on how to engage in effective conversations, and more.
January 2020. 61 minutes.
New Ideas for Trade Show Giveaways
Trade shows are back! But due to the pandemic, exhibitors will still need to look at how they use giveaways in their booth. Check out this webinar with some great tips and ideas on how you can promote your business at events safely and effectively. We will take a look at how trade show organizers are regulating in-booth swag, new ideas that are safe and can still benefit your company's branding and how to tie your giveaways into your booth's theme and overall message.
July 2021. 61 minutes.
Get More Booth for Less Money: Exhibit Rental & Services
Are you looking to cut costs in your company's exhibiting or marketing budget? Have you ever considered renting your exhibit or booth elements? Are you looking for more "bang for your buck" at your next trade show or event? Then you need to check out this webinar! We discuss the 6 advantages of renting your exhibit, turnkey services that can save you money and much more!
December 2020. 60 minutes.
Exhibit Practices for Social Distancing & Sanitation
This webinar strives to help trade show managers, exhibitors and patrons plan and navigate the live event world while mitigating the risks of exposure and transmission of the COVID-19 virus. We discuss several topics like space considerations, how to message, in-booth activities and CDC sanitation recommendations.
October 2020. 60 minutes.
How to Shift Your Digital Marketing Strategy During COVID-19
Did you have your digital marketing strategy planned out for months, just to have the COVID-19 coronavirus throw a wrench in it all? It’s important to continue connecting with your audience during this time, regardless of the current circumstances impacting us all. In this webinar, we will give you some great tips on how you can shift your digital marketing strategy to help promote your business.
September 2020. 58 minutes.
Planning for Success in a Virtual World
Without face-to-face marketing available to us today, most companies have had to move towards virtual platforms for our marketing needs. However, as options are vast and can get costly, it is easy to get overwhelmed on the path to success. Join us as we provide an overview to help you navigate the virtual marketing world.
November 2020. 61 minutes.
Attracting the Right Audience for Your Event or Trade Show Booth
Whether you are exhibiting at a conference, trade show or creating your own private branded event, you need to be sure to create awareness about your company, tell potential visitors where you will be and more importantly entice them to visit you. In this webinar we will cover some of the most important steps you can take to make your event a success.
March 2020. 63 minutes.
Making the Most of Your Event Marketing Budget
In this free webinar, we will discuss some great ways you can cut costs in your trade show or event exhibiting budget and tips on how you can reduce expenses. From setting objectives before the event and pre-show planning, to reducing logistical expenses and saving on your promotional materials, we will be covering a wide range of ideas that you can use to exhibit more efficiently.
August 2019. 60 minutes.
Exhibiting with Technology
Technology offers real, valuable benefits to exhibitors, helping them attract attention and engage prospects. Most exhibitors agree that technology improves their image and increases their lead counts. In this webinar, we will examine how exhibitors are using technology, digital content and why there are mixed perceptions. We will also give you our recommendations on what tech to use in your booth.
August 2020. 71 minutes.