The Left & Right Brain of Trade Show Marketing

You're Invited to Our Next Lunch & Learn Seminar!

Join us for a FREE Lunch-N-Learn Two-Part Seminar that explores how to succeed at trade shows by using both the analytical LEFT side and creative RIGHT side of your brain.

This two-part seminar will provide inspiration and ideas for creating campaigns that boost engagement and explore how to organize the data and processes to measure and improve your results.

Each session is 90 minutes with a free lunch in between. You can attend one or both sessions.

RIGHT BRAIN - Creating Winning Trade Show Marketing Campaigns

Rather than look at exhibit design and promotion as separate elements of your trade shows, we will discuss them in context of an overall trade show marketing campaign.

You’ll discover:

  • 5 steps to creating a marketing campaign, including the best places to get inspired
  • How to create both an integrated and an experiential marketing campaign
  • How to promote your presence via email, social media, and more
  • We’ll provide a checklist of campaign elements to ensure your success

LEFT BRAIN - Managing Leads, Selecting & Measuring Trade Shows

Learn how to improve your lead management, measurement, and trade show selection – and how each of these 3 essential elements are fundamentally dependent on each other.

You’ll learn

  • What steps to take before, during, and after the show.
  • How to measure the key metrics your management wants, and metrics that drive improved trade show results.

Seminar Details

Seminar Date & Times

Tuesday, September 10, 2019
Right Brain: 10:00am - 11:30am
Lunch: 11:30am - 12:00pm
Left Brain: 12:00pm - 1:30pm

Seminar Location

Skyline Exhibits International Design Center
3355 Discovery Road
Eagan, MN 55121
Click Here for Directions

Your Presenter: Mike Thimmesch

For over 25 years, Mike Thimmesch has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. He has also published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

RSVP for Our "Left Brain, Right Brain" Lunch & Learn Seminar Today!

Grab your coworkers, event managers and booth staff and let’s prepare your people for your next show! To register, complete the form and we'll save you a seat. If you have any questions or would prefer to register by phone or email, contact Julie at (952) 895-6000 or

Seating is limited so reserve your spot today!

Tuesday, September 10, 2019
10:00am - 1:30pm
Skyline Exhibits International Design Center
Eagan, MN

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