Successful Trade Show Marketing Strategies

Your're Invited to Our Next Lunch-N-Learn Seminar!

Join us for a Free Lunch-N-Learn Seminar that focuses on how to set the stage for success on the trade show floor in today’s changing economy.

Everybody approaches the trade show floor differently. Some live the same disappointing event over-and-over again while others learn and improve with each show.

The secret is knowing how to leverage every trade show dollar.

Even though they consume a great deal of the average marketing budget, trade shows and events are but a footnote in most marketing degree curriculums. Many trade show veterans will tell you that they learned the hard way. They learned by “doing”. This seminar attempts to share practical (and valuable) tips to help exhibitors to avoid common pitfalls and get the most out of every trade show buck.

Mike Mraz is an expert trade show strategist and will help you navigate through the common, and not so common, trade show challenges.

Topics discussed:

  • Confirming Purpose and Defining Objectives
  • Budget Creation and Expense Management
  • Selecting Shows on Purpose
  • Efficient Exhibit Design
  • Preparing, Managing and Directing Exhibit Staff
  • Opportunity Management - “A Lead is Only a Lead if it Leads to Something”
  • Measurement & Follow-Through
While we will focus on trade show basics, even the seasoned veteran will benefit.


Seminar Details

Seminar Date & Times

Tuesday, August 13, 2019
11:00 am - 1:30 pm
A complimentary lunch will be served
Skyline IDC tours available after seminar

Seminar Location

Skyline Exhibits International Design Center
3355 Discovery Road
Eagan, MN 55121
Click Here for Directions


Mike Mraz is a Minneapolis-based Trade Show Strategist. Throughout his 40 plus years of Sales & Marketing experience, he has had both a passion for learning and a desire to share what he has learned along the way.

RSVP for Our "Successful Strategies" Lunch & Learn Seminar Today!

Grab your coworkers, event managers and booth staff and let’s prepare your people for your next show! To register, complete the form and we'll save you a seat. If you have any questions or would prefer to register by phone or email, contact Julie at (952) 895-6000 or

Seating is limited so reserve your spot today!

Tuesday, August 13, 2019
11:00am - 1:30pm
Skyline Exhibits International Design Center
Eagan, MN

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