Excel4Apps Trade Show Case Study
About the Excel4Apps Project
- Client: Excel4Apps
- Exhibit Design Consultant: Ernie White
- Event: Collaborative 2014
- Booth Size: 20’x20’
- - Create an open and inviting space for attendees
- - Showcase new software product
Excel4Apps needed a space to engage event attendees in an inviting and creative way. They wanted to have the ability to present to potential clients while showcasing their newest software product through demonstrations. A private area to store items was also a significant requirement for the exhibit designers to include.
Most importantly, they needed a turn-key solution to include the booth design, production and the installation and dismantle at the show-site. With limited space, they also needed a place to store their booth in between shows.
THE SKYLINE SOLUTION
Excel4Apps had a 20’x20’ space to work with and was open to big ideas. The design team got to work crafting a space to boldly position Excel4Apps on the show floor with a fresh and clean design scheme. A large 9' x 16' hanging double fabric structure was created to be seen from across the show floor and show off their logo in a huge way. Below the large fabric sign, a 13' high storage structure was created with dye-sub fabric and laminate panels to include a full sized access door for ease of use.
The group presentation area was designed in the center of the structure with seating and standing areas for attendees as well as a Stratus table for the presenter. A DesignView fabric screen was incorporated to demand attention and facilitate clear product demonstration, with a short throw rear projection system built into the structure behind it.
On the back-side of the center structure, two additional demonstration areas were constructed using custom counters and large flat screen monitors. These demonstration stations were designed to include even more storage for the client.
The client was more than pleased with the final result and overall experience, “Thanks again for all of your help and hard work with our new booth structure. It turned out phenomenal and was really an eye-catching display. We are playing with the big boys now!”
- Tube Ultra
- Dye-Sub Fabric