MSA Trade Show Case Study
“A note of extreme thanks and praise for everything that you guys did to make FDIC amazing. Thank you so much. As you might expect, we had a tremendous response from our channel partners. Thanks again, you guys killed it! ”
About the MSA Project
- Client: MSA
- Exhibit Design Consultant: Greg Steele
- Event: FDIC 2013
- Booth Size: 50'x70'
- -Position themselves as the leader in the Firefighter Safety industry
- -Make an impact on the largest Firefighter show in the U.S.
- -Create an environment; not just an exhibit
MSA needed a way to display their four main divisions (Gas Detection, Thermal Imaging, Self Contained Breathing Apparatus and Cairns Helmets.) They wanted to highlight their history by showcasing their products ranging from 100 years ago to the present day, as well as a presentation board, for demonstrating their modern life saving technology. Their most interesting request was for a logo sign that could be suspended high above the show floor with a heat emitting ability, to enable their Thermal Imaging Cameras to illuminate their name. They were frustrated with the lack of modularity, as well as a lack of ability, from their previous custom exhibit vendor.
THE SKYLINE SOLUTION
MSA had a 50’x70’ space to work with and wanted to make a huge impact at the show. Since the show was geared toward firefighter attendees, the visual of a burning building was created with a strong urban feel. To achieve this, over-sized windows with dye-sub fabric flame graphics were used in combination with LED batons, fans, and haze machines to produce the effect of a building on fire. Within the 50’ x 70’ exhibit, a 20’ x 40’ double deck structure was positioned at the front of the exhibit space to play off of the burning building theme, creating a monstrous façade which could be seen from a great distance throughout the show hall.
In addition, a lighting rig hung from the ceiling with over eighty lights and a 30’x 6.5’ fabric sign hung well above the exhibit to create the environment they asked for. The fabric sign became the talk of the show floor. The custom sign was heated to an even 220 degrees throughout the show, enabling their logo to be seen through their thermal imaging cameras and the thermal imaging cameras of the competitors around them. The logo was made from metal channel letters with heat resistant paint, filled with custom shaped silicone heating elements.
Inside the display mimicked a retail space, customized for each individual division. A history center was incorporated, safely displaying historical items in Plexiglas faced showcases. A streamlined display area for their live demonstrations was also included in the design.
- Tube Ultra
- Dye-Sub Fabric
- Lambda and Board Graphics