Featured White Paper

This reference guide will provide insight into the changes in trade show booth staffing, what’s causing the shift, and how to best prepare your team. Your staffers – by engaging, qualifying and capturing potential customers – represent your best opportunity for success on the trade show floor. 56 pages.

Do you need help justifying your company's trade show investments? Then these are the tools for you. Our free Trade Show ROI Calculator and Comparison Tool can help track costs, identify new sales opportunities, and more! Two Excel spreadsheets.
 

Request this all-in-one trade show planning timeline to keep track of your trade show deadlines. Includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and more!

 

Learn the current & expected future use of technology and digital content by trade show exhibitors. This report provides a snapshot of current technology and digital content usages, and provides exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.

While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic. Use the ideas in this book to your advantage, and get more brand awareness, attendees, leads, and sales!

Just because you exhibit in an inline exhibit doesn't mean you can't stand out. Request this free 56-page book that includes 25 articles on exhibit design, booth staffing, promotions, lead management, measurement, and more.

Welcome to The Big Time. When you exhibit in an island trade show booth, you’re making a major marketing commitment. Request this free 60-page book and better prepare yourself for the unique challenges faced by island exhibitors like you.

This book contains 25 articles on many key areas for trade show marketing, covering logistics; booth staff selection, training, and staffing; exhibit design; pre-show and at-show promotions; lead management; and measurement of your program's results.

This book contains 34 articles, half geared to increasing skills and perspectives of individual booth staffers, and half for the trade show manager and the trainer who must prepare the booth staff for their company.
 

This 32-page white paper gives a comprehensive look at the established, growing and declining technologies exhibitors use to create greater results and better experiences in their trade show booths.
 
 

Based on extensive surveys with over 500 trade show exhibitors and attendees, this 25-page white paper report reveals that even in the midst of recent technological changes, exhibitors and attendees still find significant value in trade shows, and expect to for many years ahead.
 

This exclusive 45-page report highlights what is working best in event and exhibit marketing and digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches.

This 36-page report is focused on the issues exhibitors cope with and what is now part of their job, as well as the evolving role of trade show and event marketers.
 

This report is based on survey responses from almost 500 exhibitors and over 100 exhibit industry suppliers. See how your peers and vendors perceive the obstacles and advantages of Green exhibiting.