Skyline White Papers & Books
Featured White Paper
International Event Exhibiting: Trends & Outlook For Exhibiting Internationally
The goal of this report is to provide exhibitors who display internationally (outside the U.S.) with industry best practices as reported by their peers as well as outlining trends, opportunities and challenges of international event exhibiting. The detailed findings in this report provide exhibitors with a guide to evaluate their current practices and incorporate the information to make improvements and updates—small and large.
More Free Materials
Booth Staffing Tips & Tools for the Digital Era Reference Guide
This reference guide will provide insight into the changes in trade show booth staffing, what’s causing the shift, and how to best prepare your team. Your staffers – by engaging, qualifying and capturing potential customers – represent your best opportunity for success on the trade show floor. 56 pages.
ROI Calculator & Trade Show Comparison Tool
Do you need help justifying your company's trade show investments? Then these are the tools for you. Our free Trade Show ROI Calculator and Comparison Tool can help track costs, identify new sales opportunities, and more! Two Excel spreadsheets.
Skyline Trade Show Planning Timeline PDF
Request this all-in-one trade show planning timeline to keep track of your trade show deadlines. Includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and more!
Exhibiting With Technology
Learn the current & expected future use of technology and digital content by trade show exhibitors. This report provides a snapshot of current technology and digital content usages, and provides exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.
Using Promotions & Social Media to Get More Visitors
While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic. Use the ideas in this book to your advantage, and get more brand awareness, attendees, leads, and sales!
Trade Show Tips for Inline Exhibitors
Just because you exhibit in an inline exhibit doesn't mean you can't stand out. Request this free 56-page book that includes 25 articles on exhibit design, booth staffing, promotions, lead management, measurement, and more.
Trade Show Tips for Island Exhibitors
Welcome to The Big Time. When you exhibit in an island trade show booth, you’re making a major marketing commitment. Request this free 60-page book and better prepare yourself for the unique challenges faced by island exhibitors like you.
Trade Show Tips for New Exhibitors
This book contains 25 articles on many key areas for trade show marketing, covering logistics; booth staff selection, training, and staffing; exhibit design; pre-show and at-show promotions; lead management; and measurement of your program's results.
Better Booth Staffing for Greater Trade Show Results
This book contains 34 articles, half geared to increasing skills and perspectives of individual booth staffers, and half for the trade show manager and the trainer who must prepare the booth staff for their company.
Tech for Trade Show Exhibitors
This 32-page white paper gives a comprehensive look at the established, growing and declining technologies exhibitors use to create greater results and better experiences in their trade show booths.
THE VALUE OF TRADE SHOWS
Based on extensive surveys with over 500 trade show exhibitors and attendees, this 25-page white paper report reveals that even in the midst of recent technological changes, exhibitors and attendees still find significant value in trade shows, and expect to for many years ahead.
WHAT'S WORKING IN EXHIBITING: BENCHMARKS AND BEST PRACTICES STUDY
This exclusive 45-page report highlights what is working best in event and exhibit marketing and digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches.
The Evolving Role of Exhibit Marketers
This 36-page report is focused on the issues exhibitors cope with and what is now part of their job, as well as the evolving role of trade show and event marketers.
An Inconvenient Booth
This report is based on survey responses from almost 500 exhibitors and over 100 exhibit industry suppliers. See how your peers and vendors perceive the obstacles and advantages of Green exhibiting.