BOOTH STAFFING TIPS & TOOLS FOR THE DIGITAL ERA

REFERENCE GUIDE AND WORKSHEETS

Trade shows have been a consistent resource for generating leads and connecting with customers for many years. It’s one of the only ways to gain face-to-face access in one convenient location to a large proportion of your target clients.

This reference guide will provide insight into the changes in trade show booth staffing, what’s causing the shift, and how to best prepare your team. Your staffers – by engaging, qualifying and capturing potential customers – represent your best opportunity for success on the trade show floor.