Case Studies

Search Optics Doubles Qualified Leads Goal at NADA (National Automobile Dealers Association) Show

Search Optics found success with a new 30’ x 40’ Skyline exhibit at the 2016 National Association of Auto Dealers Show (NADA).  As a leading global digital marketing provider with specialized expertise in the automotive industry, the NADA show was the place to be for meeting with qualified prospects.

“We ended the show with more than two times the number of qualified leads we expected,” said Ashlie M. Dover, Marketing Operations Manager for Search Optics.

Search Optics Trade Show Display at NADA 2016 by Skyline San Diego
Search Optics trade show booth left side view at NADA 2016 by Skyline San Diego
Search Optics 30 x 40 foot trade show exhibit NADA 2016 by Skyline San Diego
Overhead view of Search Optics at NADA 2016 featuring hanging signs
Plan view of Search Optics trade show exhibit design for NADA 2016

Many spaces for meetings and demos

Search Optics, a global company with offices in the North America, APAC, EMEA and LATAM regions, asked for an exhibit space that would enable them to engage with a variety of sized groups, and in different kinds of conversations.  Skyline San Diego delivered with an impressive, yet open exhibit that could host up to 30 people at the same time.

“The exhibit featured designated spaces for different activities that enabled us to keep a consistent flow,” said Dover.  “The strategically-placed work stations were a big factor in our performance at NADA 2016, as they provided areas for multiple demos to happen at the same time.”

As an attendee draw, the booth also featured a large coffee bar.  “The coffee bar was a place for more casual conversations and served as an alternative to demo stations when necessary,” said Dover. “The coffee bar was also used as the largest single meeting space in the booth.”

And more formal, high-value meetings that needed to be held away from prying eyes?  “The exhibit’s two conference rooms were great for private client and media meetings, shielded from some of the noise and show traffic,” said Dover.

Search Optics trade show booth entrance at NADA 2016
Front view of Search Optics trade show exhibit at NADA 2016
Trade show booth featuring coffee bar in Search Optics display at NADA 2016
Trade show kiosk in corner of Search Optics trade show booth at NADA 2016
One on one meeting within lounge area of Search Optics trade show display at NADA 2016

Trade show presence promoted with social media to meet marketing objectives

Besides exceeding their goal for qualified leads, Search Optics used the show to demo their industry-leading digital marketing platform, and to promote their award as the 2015 Google Mobile Champion.  To help drive traffic, Search Optics promoted their presence at NADA via their blog, plus LinkedIn, Facebook, and Twitter, sharing renderings of their new display before the show, photos of the booth during set up, and many photos of the exhibit during the show.

“Overall, our team was very happy with our success at NADA 2016,” concluded Dover.

Search Optics pre show promotion trade show exhibit design rendering via Twitter
Search Optics pre show promotion trade show displays set up via LinkedIn for NADA 2016
Search Optics at show promotion multiple trade show displays photos at NADA 2016
Search Optics Twitter message about event promo