Educational Trade Show Resources, Planning Tools and Templates
Your go-to for tips, trends and case studies
Skyline Educational Webinars
Discover how sustainability meets innovation in trade show exhibit design. Get exclusive access to this on-demand webinar, where our industry experts share actionable strategies to transform your exhibit program for a greener future. Learn how to reduce environmental impact while maintaining cutting-edge design and functionality with Skyline's R3 approach: Reconfigure, Reuse, and Renew.
Presenters: Niru Desai, Annette Carroll, Adam Deming
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Watch this exclusive webinar now to discover how leading companies leverage technology and storytelling to transform their trade show presence. You'll Learn how to craft narratives that deeply resonate with your target audience, how to select the right technologies to bring your story to life, and the four essential criteria you must meet to make your storytelling work effectively.
Presenters: Gen City Labs
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You only have a few seconds to capture attention on the trade show floor, and booth graphics are your first impression. This webinar is tailored for marketers and designers eager to master how to create captivating booth graphics that tell your brand story. Discover essential design principles, practical production tips, and strategies for maximizing visual impact regardless of booth size, ensuring your graphics are high quality and reflect your brand identity.
Presenters: Morgan Fletcher, Matt King
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Looking to capture attention and make a lasting impression with your inline booth? Watch our on-demand webinar to gain valuable insights and practical tips to create an engaging attendee experience, generate leads, and drive results in an inline exhibit space.
Presenters: Brent Reierson, Chris Ybarra & Valerie Carstens
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Effective lead generation at trade shows is much more than collecting business cards. It's about crafting memorable experiences and guiding visitors on a journey that elevates your brand while providing valuable insights to qualify leads, build sales pipeline, and exceed your business goals.
Presenter: Brian Lanning & MarketingProfs
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Missed our webinar? No problem! You can watch the on-demand recording anytime. The case study presentation of our exhibit experience at EXHIBITORLIVE 2024 includes our step-by-step holistic approach featuring CMX 2D2A methodology. Learn how a data-driven strategy can be applied to your exhibit program to boost your exhibiting results and effectively measure the success of your trade show program.
Presenters: Niru Desai & Brian Lanning
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The impact of Artificial Intelligence (AI) is becoming more tangible than ever. 2023 brought a wave of AI developments, captivating conversations, and in-depth analyses of its potential. Join us as we explore how AI is reshaping how we conduct business, participate in trade shows, and approach experiential marketing.
Presenters: Adrian Sanchez & Chris Ybarra
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In this educational webinar held on September 27th, the experts from Skyline Digital and Captello discussed the power of Universal Lead Capture, including how to to drive business growth and maximize the return on your exhibit spend. They also outlined the important relationship between your exhibit objectives, attendee journey, and lead generation strategy.
Presenters: Adrian Sanchez & Chris Ybarra
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In this educational webinar held on August 16th, Skyline CMO Wendy Gibson and Key Account Strategist Matt Waterwall shared insights on 2024 exhibit cost trends and tips to manage costs, create a successful exhibit strategy, and efficiently use your resources.
Presenters: Wendy Gibson and Matt Waterwall
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Ready to make your brand stand out on the crowded trade show floor? Our comprehensive guide, "Trade Show Graphics: The Essential Guide," delivers expert strategies for transforming your exhibit graphics from ordinary to extraordinary.
This practical resource reveals how to create high-impact visuals that capture attention, communicate your message clearly, and drive measurable results.
Creating an engaging inline exhibit experience that leaves a lasting impression on attendees can be challenging. If you don’t know where to begin, we’re here to help!
We’ve created a guide filled with practical insights and tips to help you amplify your brand, connect with your audience, and generate leads with your inline booth. Discover how to create a show-stopping trade show experience!
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Choosing the right trade show can feel daunting, especially when you’re considering how to achieve measurable results and produce a high return on investment (ROI).
Our comprehensive guide offers a step-by-step approach, based on key criteria, to help you evaluate and choose the best trade shows to connect with your target audience and achieve your goals.
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Planning for a trade show can be overwhelming, but it doesn't have to be! Our Sweet 16 Essential Checklist focuses on simplifying the exhibiting process to ensure you don't miss any critical steps when planning your trade show.
From defining target personas and securing your booth space, to following up with attendees, you won’t miss a step!
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Ready to master your trade show process? Whether you're a seasoned exhibitor or just starting, our Trade Show Exhibitor Actionable Planning Guide is your ultimate resource for managing every aspect of your trade show. This comprehensive guide will ensure your next exhibiting experience is seamless from start to finish, giving you peace of mind that all the details are covered. Discover how to make the most of your next trade show!
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Elevate your exhibit experiences with our exclusive e-book. Inside you'll gain expert insight into creating engaging, data-driven, and measurable trade show exhibits that set your brand apart.
Learn how to stand out on the show floor and achieve results through attendee-focused exhibits. It’s time to make it memorable – download the e-book to learn how from industry experts.
Digital activations enhance the attendee journey within your exhibit, offering memorable and interactive experiences to elevate your brand and messaging. These activations also serve as valuable measurement tools, allowing you to capture leads and gather data to measure dwell time, content popularity, booth traffic, and overall brand impact.
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Our 2D2A methodology is unique in the industry. As trade show marketing experts, we start with your business objectives and integrate tactics to help you reach them. As exhibit builders, we leverage the methodology and insights to create exhibits that stand-out on the show floor. And as trade show measurement experts, we provide insights to improve your program continually.
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