Trade Show Marketing Case Studies

Get inspired! Skyline-Holt Exhibits + Events has helped design many trade show displays for clients in the Carolinas. See some of our best here in our portfolio.


Booth Size: 10x10, 10x20, 10x30 / Inline

Teamworks, a young startup company, maintains a very do-it-yourself attitude. As such, they needed a solution they could transport and set up themselves, while staying true to the clear design aesthetic they have in their marketing. This modular PictureScape approach provides them both the presence and the flexibility they need.

Durham Tradeshow Booths
Raleigh Tradeshow Booths

Red Classic

Booth Size: 10x10

As a transportation arm of Coca Cola, Red Classic desired an upscale 10x10 with a feeling of movement. Strong brand messaging through colors, images, and their logo allowed their display to stand out on the showhall floor. In addition, backlighting gave it the extra punch they were looking for.


Booth Size: Large Island

The National Farm and Machinery Show is one of, if not the most important show for KIOTI.  It is the largest indoor farm show in America.  KIOTI’s goals on the show floor are to properly display their products in an inviting and engaging way.  This show is open to the public, so having their product available to see in person is crucial.  It is also extremely important to them that they are represented as one of the major players in their market and on the show floor.

Cary Tradeshow Booths
Greensboro Tradeshow Booths

Tanger Outlets

Booth Size: 30x40

Tanger Outlets had begun a company wide rebranding that reflected a  more stylish look with a cleaner feel. Their existing display did not portray this new direction and was branded heavily with the traditional Tanger red color. Tanger Outlet's rebranding allowed for a complete makeover, using Tanger’s current asset as much as possible.The fresh new look made a big splash with both the Tanger team and their guest. The richness of the dark laminates, the textures of the accent panels and  the new lighting  played well with the new fashion images. With new reception furnishing, meeting tables and chairs, along with floral displays created a very inviting feel and stylish atmosphere for Tanger and their clients. 


Booth Size: 30x60

Electrolux's exhibit focus highlighted their company's innovation, while also encouraging attendees to interact within their space. The design included five distinct areas (Kitchen; including support kitchen, Line area for product, Interactive/Consultative area, Meeting Room, and Innovation area), Each design also provides you with high profiled signage, requested storage, AV/monitors for viewing of kitchen area and support of innovation area), raised laminate flooring for kitchen area to support plumbing lines, carpeting, lighting, pedestals for new products, and furniture.

Charlotte Tradeshow Booths
Winston-Salem Tradeshow Booths


Booth Size: 10x10

To create a fresh new 10x10 booth that has the ability to easily adapt to a 10x20 footprint by adding a couple pieces and parts. The client is in the business of Aroma Marketing so they wanted to incorporate their scent machines and a variety of different smells into the booth based on the events they will be attending. For the upcoming PGA Merchandise show, they will be pumping the sweet smells of fresh cut grass into the booth and displaying a new scent sampling machine that showcases a variety of different aroma marketing smells they produce.